Hospitality
Showcase
Concepts, experiments, and visual directions.
A visual playground for fictional sector briefs, interface ideas, and polished demos, alongside a live trade project for comparison. Each example is labelled clearly.
Explore the concepts, then see a live Claypotts website built for a real trade business.
Fictional briefs
Visual exploration
Interaction patterns
Ideas in progress
Retail
A fictional retail concept testing product browsing, collections, and editorial content.
Open retail demo
Live trade website
Claypotts Building Services: real joinery work, clear service routes, and direct enquiries.
Visit the live Claypotts siteExplore a sector without a client brief.
Fictional brands make space to test hospitality, retail, trade, and small-business patterns openly.
Test a visual or interaction idea.
Layouts, booking paths, product browsing, quote routes, and content patterns can be explored without claiming a client outcome.
Turn the strongest ideas into proof.
Concepts can inform future projects, while completed client delivery remains clearly documented in the Portfolio.
Need evidence of delivered work?
Client proof lives in the Portfolio.
See live websites, case studies, and built KHDS products without fictional concepts mixed into the collection.