Service-page copy that answers real customer questions
Turn a list of features into a page that helps the right person decide.
Read the guideKH Digital Studio insights
Practical writing from Kirsty Hawker on websites, user experience, accessibility, AI in practice and responsible technology.
Turn a list of features into a page that helps the right person decide.
Read the guideHelp systems describe the business accurately by making the basics unambiguous.
Read the guideImprove the path from interest to enquiry by removing uncertainty one question at a time.
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Read the articlePractical local SEO foundations: consistent business details, useful location context, service pages and review signals.
Read the guideThe evidence, scoring boundaries and verification record behind the AEO v2 website assessment.
Read the methodologyA practical way to plan a small site around visitor questions, trust and a clear next step.
Read the guidePeople are already turning to general-purpose chatbots in vulnerable moments. The urgent design question is how to make those interactions safer.
Written for The Data Lab Community blog · October 2026
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