KH Digital Studio insights

Technology, viewed through a human lens.

Practical writing from Kirsty Hawker on websites, user experience, accessibility, AI in practice and responsible technology.

2 November 2026 · Service-page copy

Service-page copy that answers real customer questions

Turn a list of features into a page that helps the right person decide.

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5 October 2026 · AI visibility

AI visibility for a small-business website

Help systems describe the business accurately by making the basics unambiguous.

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21 September 2026 · Website conversion basics

Website conversion basics for small businesses

Improve the path from interest to enquiry by removing uncertainty one question at a time.

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7 September 2026 · Local SEO foundations

Local SEO foundations for a small business website

Practical local SEO foundations: consistent business details, useful location context, service pages and review signals.

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4 September 2026 · AI search methodology

How KHDS assesses AI search readiness

The evidence, scoring boundaries and verification record behind the AEO v2 website assessment.

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24 August 2026 · Website structure

Small-business website structure: the pages that earn their place

A practical way to plan a small site around visitor questions, trust and a clear next step.

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30 July 2026 · AI and mental health

We need to stop asking whether people should use AI for mental health support

People are already turning to general-purpose chatbots in vulnerable moments. The urgent design question is how to make those interactions safer.

Written for The Data Lab Community blog · October 2026

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